I'm all about cute packaging, and Tarte's new Lights, Camera, Splashes! mascara definitely takes the cake this season.First of all, it is packaged in pretend denim and I could almost imagine applying some mascara in public (which is a huge no-no, by the way) with this stuff. Simply because it is so cute. Also, the embroidered anchor on the brush handle totally fits in with this season's nautical trend.
I'm only a bit nervous about how the actual mascara works. The close-up of the brush looks like a piece of velcro and I'd be really worried about clumping with this. But it is honestly cute enough that I'll probably try it anyway.