I've tried various self-tanners, and usually end up looking orange and streaky, which is only slightly better than pasty white. Recently though, I've tried out the range of St. Tropez Bronzing line. I'm pretty impressed with all they have to offer.
My fave product they've got is their amazing Bronzing Rocks. They have just enough shimmer to them to make skin look like it's glowing (without looking disco-ball-esque), and adds as much of a tan as you'd like. You can build up color easily, or leave it at one light layer. The rocks work well on the face, or on the body. I'm totally obsessed with them!
You can buy your own Bronzing Rocks for $40--a pretty great deal since the rocks should last you a season or two!
Disclosure: This post contains a sample product sent for consideration by a PR firm. My priority is to you, and I honor that commitment by being honest! If you have any questions about this, please email me.