I love written word jewelry (this Fuck Off Bracelet is another awesome example). There's just something cool about it in general. It looks classy and unique, which are things I look for in accessories.
I also have a fondness for the French language. After taking it for years back in high school, I can speak it fluently...or at least my hybrid of French and English, Franglish. Regardless, "oui" was probably the first word I leaned (other than a few phrases my grandparents used when they didn't want me to know what they were talking about).
It's the language of love. Wearing a ring that simply says "oui" is a way to tell the world, "YES! I am cultured, and know lots of French words!" or it can simply be worn as a cute ring.
Either way, the ring comes in a ridiculous amount of sizes, which makes me super happy; my ring size is a 2.5 and I can never find rings that aren't made for children.
The ring is also on sale for the week for $27 (normally $45) and ships free! Really??! Oui!