Since I usually cut and color my hair myself (yes, it's true), I try not to go more than two shades lighter or darker than my natural, mousy brown, hue. But when I saw L'Oreal's new Féria Multi-Faceted Shimmering Color that promised a "Hi-Lift Brown color" (meaning that even dark hair can achieve the lighter look), I absolutely had to try it.
The shade I picked was B61 Downtown Brown. It's the lightest brown they have. I do have to say that the color I ended up with is not exactly the color on the box. It's a little bit darker, but still in the light brown family.
What I love most about it is that there are natural highlights throughout my hair. Usually with box color, hair can tend to look bland and one-dimensional. The result of this stuff is a much more natural-looking color. Another fab thing is that the color is not brassy at all. That's a problem I almost always have when I try to go lighter. And really--who wants orange hair?!
The color has been in my hair for a few weeks and still shimmers as if I just colored it. It hasn't washed out or changed at all, like other boxed colors tend to do.
This is one of those products that is absolutely Sassy Fashionista approved. At $9.99 a box, it's worth a try. The other colors are gorgeous too! There's a nice burgundy I've been wanting to try...hmm...