Here's how to get the look:
You're going to need one beige and two blue shadows (one light and one dark) to create this semi-smoky look. For all three shadows, I stuck to L'Oreal's Infallible Eyeshadow line. I chose them for this look because the shadows are gorgeous, highly-pigmented, and last all day. They're also easy to blend, which is super important when it comes to eye makeup. Shadow that isn't blended well tends to look cheap, and simply doesn't look nearly as pretty.
For the beige tone, I went with Iced Latte, which is a nice, slightly shimmery color. For the blue hues, I chose Infinite Sky as the lighter color and Midnight Blue as the darker.
Here's a pic of the three:
Once you've blended the colors, apply a few layers of mascara (you can't go wrong with CoverGirl's LashBlast), and you're done!
See? Not too scary.
When wearing a bolder shadow look like this, I usually avoid dark eyeliner so that the focus is on the shadow. Everything else should be left fairly simple--nude lips and a light peach blush work well with this look. Otherwise, you run the risk of looking like a prostitute.
That's not to say you shouldn't experiment. Definitely play around with the look and give it your own flair. Enjoy!